Chile vs Haiti earthquakes: is not 8.8 vs 7.0. Donate money to Haiti
Q: Two countries were struck by large earthquakes: one of magnitude 8.8 and one of magnitude 7.0. You are the Red Cross, who would you give aid to?
A: WHAT?! That's a ridiculous question! You want me to decide using only a mathematical number? What about telling me how many people died? or how many building collapsed? or how adequate are the hospitals---hell ... have the hospitals collapsed in the quake... ahhh! were there hospitals to begin with??!?
8.8 > 7.0 right? What's the problem?
Short answer: Scientists like scien-terrific numbers but you like useful numbers.
The number in question is the Moment Magnitude, M_w (http://en.wikipedia.org/wiki/Moment_magnitude). Chile had an 8.8 magnitude earthquake. Haiti had a 7.0 magnitude earthquake. It's a beautiful number (for scientists) -- every earthquake can be reduced to a single number and that number is in units of energy, the same units as nukes, car engines and chemical reactions. M_w can be generated instantly using seismographs (read the peak acceleration, velocity; move some bits; carry the 1 ==>output Magnitude). Easy.
Unfortunately, the number is completely useless to you.
The moment magnitude (8.8 for Chile and 7.0 for Haiti) is only a number which relates to the energy the moving earth can generate. This would be a useful number for harnessing "earthquake power!" or for answering "how strong is god" but not as useful for what you care about -- Should I give aid to country A or country B... you know straight effects-on-buildings-and-p eople comparisons.
**sidenote: The old Richter scale is similar but uses a different mathematical formula (That is they are different numbers). Today, all magnitudes are moment magnitudes but Richter magnitudes are still around... just to add confusion. [[ Edit 2Mar10 : The moment magnitude (in energy units) is actually scaled to fit the Richter scale and are pretty close for low (less than M=7) magnitudes but start diverting at higher magnitudes. The Richter scale is generally boundless so you get crazy magnitudes like 10.2]]
The problem with looking only at Magnitudes
The magnitude is just one number: the energy. More specifically the energy released along the entire fault. The magnitude of an earthquake does not tell you anything about Aunty Betsy's apartment complex 500 miles from the epicenter or Uncle Bob's high rise office built on the old landfill 20 miles southeast of the fault.
Everything from the earthquakes travel to the surface will affect what it does. This includes the direction of the fault, the quality of the soil, the quality of the building, the preparedness of the people and the amount of support post-quake. Again, we care about Aunt Betsy and Uncle Bob, not alternative energy from tectonic plates.
What should we look at instead? Mercalli Intensity
The maths for comparing magnitudes is crazy and altogether not quite useful. There is another number though which gives you the effects of an earthquake: the Modified Mecalli Intensity (MMI) http://en.wikipedia.org/wiki/Mercalli_intensity_scale . MMI is a subjective human description of the earthquake from different areas around the epicenter. This more "human scale" accounts for proximity to the epicenter, soil conditions, building construction, population density etc. using a very complex machine: You. You, or people in general, determine this number by feeling the earthquake and looking around and making the analysis of "OMG this place is destroyed who dropped the nuke (XII)" or "WTF my favorite tea cup fell down (IV)" .
It's the same as the USGS's "did you feel it" maps.
[[ Edit 2Mar10: these two maps help clear things up http://earthquake.usgs.gov/earthquakes/shakemap/global/shake/2010tfan/
So this scale make it easier to compare earthquakes on a human scale. Awesome! ....but it's subjective. According to wikipedia, Santiago, Chile was a VII (very strong) but closer cities were an VIII (Destructive). Haiti's Port-au-Prince was a IX(Ruinous) and there were large population areas in areas of X (Disastrous). Whereas Moment magnitude is a scientific number which accepted by Americans, Chileans and Haitians seismologists alike, the Mercalli Intensity if different depending on who you ask (on an individual, neighborhood and country scale, Chile's scientists think the MMI is higher than the USGS.)Also, the only way to get MMI maps is by having people fill out a survey and that not easy for big earthquakes in rural areas. So the MMI comparisons are useful but not quite scien-terrific.
Other things to consider?
Earthquakes in the US today will not cause the number of fatalities as an earthquake in Haiti. Why? Building requirements are more stringent and hospitals are readily available.
We can't make earthquakes stop so we need to fix governments and people. Promote preparedness, push awareness and provide support. Even small earthquakes can be devastating in societies not ready for it.
Action
Even though the magnitude scale is a silly bunch of maths, we should still act. Please be prepared, be aware and donate to red cross http://www.redcross.org/.